How to make money from smartphones and tablets

How to make money from smartphones and tablets

Mobile Media Strategies

We’d like to thank all of those that took part in Mobile Media Strategies 2013. It was a fantastic event with many key learnings and takeaways over the two days. We are busy planning our 2014 events schedule and MMS will be back in September of next year.




Tablet usage has surged faster than anyone could have expected and smartphones are becoming more sophisticated than ever. Media businesses of every kind have good reason to be worried: Mobile devices offer a new competitive landscape, add complexity to online advertising and demand investment in product development.

But there are also huge monetisation opportunities. New product types, cross-platform bundles, rich ad formats and a highly engaged multi-platform user all offer the chance to open up new revenue streams and bolster existing ones – if you get it right.

For this reason, is holding the third annual Mobile Media Strategies, a two day event focusing on mobile monetisation strategies, on 26 - 27 September 2013, at America Square, London.

Day One

The first day will be a full-day conference featuring evidence-based case studies, round table discussions and panel sessions. It will take you through four highly focused sections, covering every aspect of a mobile monetisation strategy:

  • Understanding customer behaviours
  • Optimising user experience
  • Making money from mobile advertising
  • Profiting from paid products

Day Two

The second day will break out into two practical sessions, giving you a choice from the following options:

a)      Mobile Advertising Workshop – a half-day workshop featuring case studies and technical discussion examining the key steps to success in mobile advertising

b)      Developing Successful Digital Products – a full-day training course featuring group discussion, exercises, videos and case studies offering practical advice on the product development process

Our various pricing options, outlined in the link below, allow multiple representatives to attend different aspects of the conference. For example you can attend Day One, your Head of Digital Products can attend the training course on Day Two while your Commercial Director attends the workshop.